Trends in Operations and Supply Chain Management †Free Samples

Question: Discuss about the Trends in Operations and Supply Chain Management. Answer: Introduction Mattel, one of the leading toy companies in the world wants to enhance their business policy by the establishment of technological enhancement in their toys. Mattel has a wide range of products and all of these products have the superior quality as well as they all define the brand quality and signifies the better distribution of their products (corporate.mattel.com, 2017). Major revenue has generated from the toy and sports good whole selling and for this, the company has imposed technical implementation over this section. For the upcoming 12-year market planning, they have to strengthen their distribution channel and to introduce some innovative products in their arena so that children are attracted by those and effect in the gross revenue generation of the company. Mattel has selected mix marketing strategy in price and product segmentation. The company has also taken three main segmented places for the better promotion of their products. There are certain objectives that company follows from their part and increase their revenue in terms of providing best products to their customers. For the next 12 months the company has focused on the increasing technologies in their business. The actual objective of Mattel is to perceive their way in new innovation and technological introduction in their products. They have some demographical customer where there mind has been read by the company and make their toys according to their requirements. So matching with customer realism and making for the need of customer will provide them sustainable condition in market. To introduce their products in social media sites and turn up their volume of sales and increase the revenue as well. Most of the innovative ideas and product segmentation are evolved to the people and they know about those products. To establish a good field with customers and inform them about the opportunities they get from the company and taking their suggestion for the further betterment of the organization. To target most of the children and promoting like an innovative manner from where children are getting attracted thus impacted over the revenue generation of the company. SMART Mattel has introduced certain quality branding in including of Hot Wheels, Barbie and BOOM co and all as these are the product that encourages children to have that (corporate.mattel.com, 2017). On the other hand, it determines the product quality that offered by Mattel are the best in the industry rather than Hasbro and Jakks Pacific. MEASURABLE The products are evaluated by the market standard and also include the innovativeness of products that measure the market standard of the company. The company has increased their revenue by focusing on the exclusive stores that they have in all sections of Australia, to provide better measuring condition of the company. ATTAINABLE The company has intended to increase their market share by 5% in their upcoming 12 months in Australia. This is one of the predominant targets that have set by the company and for that reason, they are tried to increase their selling ratio for the better sustainable position of the company. RELEVANT The attainable target has the relevancy in the global business market as toy equipment are quite interesting for the children and for that reason children will have the opportunity to buy this. The relevancies of the products are also important as the technical assistance imposed over the toys for the relevance interpretation in a market. TIMEBOUND The procedure of the revenue generation and the implemented strategies will show their outcome within 12 months and that stated for the better endorsement of the company. Segmentation, Target Market, and Positioning Mattel has segmented their market into three sections and those divisions have established for managing demand of customers. The division process establishes socio-political stability and civil management processes by the distribution of the product in an entire city. The segmented positioning of the market and their attempted international business has emphasized on the market positioning establishment and choosing of their products (Steven Britto, 2016). The products are high in quality and those have the technological intervention that made special outcome over those products (corporate.mattel.com, 2017). Mattel has invented demographic positing of the market and this is the reason the company executives have set their positioning segmentation in a qualitative way to understand their business over the place. The North America segmentation for selling core products of the company and for that reason it has spread their marketing enhancement in all over the place (Sodhi Tang, 2017 ). In case of International segment, whole selling progression and distribution method of presentation are the key aspects that global market has taken efficiently. For this reason, the products from Mattel have the new dimension and they have stated the mix business policy so that global people can access their products easily. For the 12 months marketing plan, segmented approach that has taken by the company is the unique one to gather revenue from all these section together. For the American Girl Brand revenue fell by 46% and that only affect 5.1% in market share. Total market segmentation, the company increase their market share for 38.71% and that only happen due to the segmented market (corporate.mattel.com, 2017). The target market of the company depends on the product lining and the sources that expresses in their product market. On the other hand, major income is also related to those target market zone (Crandall, Crandall Chen, 2014). The major approach of the company is to determine the best positioning of the market and to include the best outcome procedure for the betterment of the company. The target market is based on the age group of children and their expected outcome from the company (corporate.mattel.com, 2017). Children have different choices and some of the toys are very innovative in nature and they like those toys only so the company has to mold their products so that an innovative product output evolved in that process and that creates a chance for extra attraction for customers. There is certain domestic toy maker like "Moose Toys" which is considered as one of the best toy companies in Australia is making some of the implemented strategies for the betterment of their busine ss Mattel, 2015). For the different genre of age, they have chosen separate policies which make relevance interference and manage their want and need for the market stretch as well. Australian culture also engaged in target marketing as some of their traditional toys or kangaroos are in high demand and that signifies the need of people and their choice (Crandall, Crandall Chen, 2014). A wide range of products and their reasonable price is the implemented pricing strategy that introduced by Mattel. The pricing policy is being approached by evaluation of market and for that reason they have good market value and pricing strategy. The positioning placement is based on the target market intervention and also highlights the segmentation of the products. Products are the evaluating manner for business market operation. Basically, product variety is needed for the company to maintain their revenue process and better degradation of market share (Simpson et al. 2015). The price hiring and the eventual change in the market can only happen due to the basic analyzing process of business. On the hand, the positioning of the company is the key issue for the development as well as justified the objectives for the company (corporate.mattel.com, 2017). Positing can be strengthening by the promotional activities that will also help the organization to state their position as well. There are four sections that have highlighted in that case of the marketing mix and product evaluation with the acquired pricing strategy and demographical and organizational changes and promotional implementation are the issue that needs to enhance for the betterment of the organization (Cyclicals Year, 2017). The product is the most important element that an organization has to sell for their better business management. In terms of mix brand management wide range of product are coming from their genre of marketing (Sodhi Tang, 2017). There are different age group children and having different specifications as well but most of the cases better product management has drawn in such cases (Khne, 2016). The company is always focusing on the innovative product structure, where the Barbie has the technological influence or the robot cars, dolls have the quality to direct their rules (corporate.mattel.com, 2017). These are the innovative nature that imposed by the team for the better management and work. There is some product initiation like design marketing as the marketing structure is analyzed by the organization for the better market orientation. There are some technological enhancements that Mattel has implemented in their product (Gupta, 2017). These innovations can change the scenario fo r the organization. The understanding of the pricing strategy that evaluated by Mattel is the key concept that the company realizes for the own benefit. Pricing strategy and their implementation is the most important factor that company has to do for the better understanding of the market (Germann, Ebbes Grewal, 2015). In that case, the mixed pricing strategy has introduced by Mattel and that suggests better pricing strategy for the company and implements the price difference that they have overcome. Initially, the company has stated their price in a high rate but after the judgmental view is implemented in the price structure scenario then their projection aspect has also changed and that also underlined the global market strategy in the aspect of pricing manner and motives (Crandall, Crandall Chen, 2014). There are some other companies like Toys R US has a good amount of production so they can easily sell their product at a low cost, on the argumentative way Mattel has to consider their price for th e better market expansion and with the reduced price rate (Crandall, Crandall Chen, 2014). The place of the business is also important as the zonal section or the divisional segmentation of the company is the best way to analyze the marketing as well. For the better place of marketing, sellable positing and retail exclusive stores are the best way to reach customers (Sachdev Merz, 2017). There are lots of products which is not sold form the warehouse, these are distributed in the exclusive stores and supermarkets and gaming outlets. These are some effective changes that company has done in case of selecting palaces (Crandall, Crandall Chen, 2014). Those three segments reflect the consumer access and analyze the best place for marketing. Australian toy market is very vibrant so there are some chances for the e-commerce retailers as well as they also book their toy form social sites (Westland, 2016). So the marketing structure and their segmentation are depended on the positioning of their business and that allows more customers to have more products and generate their rev enue. Mattel promotional strategy is very flexible as the advertising methods are not limited to social networking but also the newspaper, magazines, television all these will promote the business. The huge increase in revenue and the diversified marketing approach also implement in promotional functions (Khne, 2016). There are some cinemas who proportioning their company as those animated toys are manufactured by the Mattel, and when children like to know that these products are also sellable then they wish to have those products and applied that promotional policy the revenue generation is increased (Crandall, Crandall Chen, 2014). There is another case when companies are merged with another company (Ni, Flynn Jacobs, 2014). In that case, the backup or support is already given by another company so production and the promotional usefulness are fulfilled. Mattel has introduced their promotional strategy in Online and offline basis. They have established brand ambassador for their promot ion as well. In television, digital and social medium their promotion is very active and the diverse product culture in their range stated the company as one of the unique toy company in the world. the promotional strategy introduces by Mattel is named as Beyond Barbie which is one of the digital transplantation that Mattel has announced in their strategy and for that reason the company in looking forward for mobile technologies and activities regarding technological aspect. Most of the kids are every efficient to handle the technological aspect thus it will be quite familiar to them to indulge in those technologies. A big push in the digital media is the revenue expansion policy for the company and they reinvent their business by introducing these promotional strategies. The company has uniquely selected the less used areas as the best promotion or people awareness is best received in that place and that is the reason their market share has an increase in relevance manner (Vignocchi et al. 2016). Promoting with the use of brand ambassador is the best promotional strategy s some of the children like them as they are the silver starts for them and that has created a trust and believe over the person and children love to have this and that impacted over the business as well. Conclusion Mattel is a global business company and has pretended a strong position in their business and to stand over the position they have to implement some of the discussed strategies to make competitive advantage and provide a sustainable condition. Therefore, from above findings, it can be concluded that there are some different market and explore vision that company has taken for the enhancement of business market. There are certain evaluative objectives and the implementation of technological approach and positioning of the company is the best way to maintain their position as well. The company has generated highest revenue and gives competition to other companies, in that case, the better opportunities are provided by the company to their customers and that evaluated the better positioning of their company. References corporate.mattel.com (2017) Mattel Leadership Retrieved from: https://corporate.mattel.com/about-us/ [ Accessed on 15th November 2017] Crandall, R. E., Crandall, W. R., Chen, C. C. (2014).Principles of supply chain management. CRC Press. Cyclicals, S. C., Year, F. (2017). Mattel inc/de. Germann, F., Ebbes, P., Grewal, R. (2015). The chief marketing officer matters!.Journal of Marketing,79(3), 1-22. Gupta, S. K. 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